John Steinbeck was born to middle-lower class family in...

John Steinbeck was born to middle-lower class family in the farming community of Salinas, California. John’s Steinbeck Imagine†¦ your town is suddenly stricken with poverty. Your family business goes under because the economy of your local community can no longer support it. Herds of your closest friends continually move out of the town you grew up in due to a severe shortage of work. The basic necessities of life are so scarce that everyone around you reverts to their animalistic urges to survive. Those who you have came to trust, betray you and your family for selfish reasons. This chaos was typical every day life during the youth of one of America’s greatest writers, John Steinbeck. The environment that engulfed John†¦show more content†¦John was always very enthusiastic about school, and enjoyed all subjects as well as many extra circular activities such as football. as a child, he was always encouraged to pursue intellectual interests by his mother who was a schoolteacher. John’s interests slowly began to shift toward literature and he became very well-read for a high school student. By 1920, John was enrolled at Stanford University where he studied English and European Literature on top of his involvement in many English and poetry clubs. The president of the English club spoke highly of Steinbeck and claimed, â€Å"had no other interests or talents that I could make out. He was a writer, but he was that and nothing else(Benson 69). During breaks between semesters, John worked a variety of odd jobs on ranches, mills, and road gangs. He was known as a very personable man, and worked well with those of a lower socio-economic class than his own (Fontenrose 5). For a period of time John aimlessly switched occupations (including a Newspaper reporter) and returned home to California. John followed the same trend of temporary employment while he pursued his writing. John wrote countless pieces of fiction that publisher’s refused to invest in. It wasn’t until 1929 when John’s first book, Cup of Gold, was published. This piece was a fictitious biography about Morgan the pirate and did not draw the revenue that John

Auckland City Small Businesses Analysis - 2014 Report - Free Essay Example

Sample details Pages: 4 Words: 1310 Downloads: 6 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? Auckland City Small Businesses Analysis 2014 Report Author: Leaziel Bayutas à ¢Ã¢â€š ¬Ã¢â‚¬Å" Senior Business Analyst, NZ Business Review Center Date Covered: Financial Year 2013-2014 31st March 2013 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 1st April 2014 Report Submitted on:4th August 2014 TABLE OF CONTENTS COVER PAGEà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 2 TABLE OF CONTENTSà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â €š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. 3 EXECUTIVE SUMMARYà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 4 INTRODUCTIONà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ã ƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 5 METHODOLOGYà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. 6 DATA TABULATION and ANALYSISà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 7 CONCLUSION and RECOMMENDATIONà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 10 APPENDIX (Project Budget and Schedule of Activity)à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 11 (References)à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 12 EXECUTIVE SUMMARY: This report is done in order to review and evaluate existing small businesses in current operation in the heart of Auckland City. Don’t waste time! Our writers will create an original "Auckland City Small Businesses Analysis 2014 Report" essay for you Create order It is aimed that at the end of businessà ¢Ã¢â€š ¬Ã¢â€ž ¢ operation analysis, the market position of each business will be defined in order to determine top and least performing enterprise. The local government has requested this analysis to aid the awarding of top performing business and provide training and financial assistance to low performing businesses. There are five small businesses covered in this report namely: RJà ¢Ã¢â€š ¬Ã¢â€ž ¢s CafÃÆ' ©, Queen Street Dairy, Hiwa Sushi, Haba Bakery, and Oso Mini Mart. As a result of very impressive business performance during the 2014 financial year supported by effective marketing techniques and large market share, RJà ¢Ã¢â€š ¬Ã¢â€ž ¢s CafÃÆ' © has consistently shown top performance throughout the analysis process and is thereby recommended for the top performing enterprise award. Haba Bakery on the other hand is recommended for training and assistance offered by the local government. Graphical representations of financial elements necessary to be analysed are included in this report, however only limited to 2014 Financial Year. INTRODUCTION: This report covers the performance analysis of small businesses currently operating in the heart of Auckland City. Financial information gathered from each entity will be presented and compared so as to determine relevant performance ratings of each enterprise. Market position, marketing strategies and market competition of the considered small businesses will be reviewed. The economic performances of each business were based on business operations which occurred during the 2013-2014 Financial Year. Reviews and conclusions made by the author in this report is only limited to the period of 31st March 2013 until 1st April 2014. Small businesses operating in Central Auckland City to be considered in this report are as follows: RJà ¢Ã¢â€š ¬Ã¢â€ž ¢s CafÃÆ' © à ¢Ã¢â€š ¬Ã¢â‚¬Å" 119 Victoria St, Auckland Central Queen Street Dairy à ¢Ã¢â€š ¬Ã¢â‚¬Å" 132 Queen Street, Auckland Central Hiwa Sushi à ¢Ã¢â€š ¬Ã¢â‚¬Å" 15 Albert Street, Auckland Central Haba Bakery à ¢Ã¢â€š ¬Ã¢â‚¬Å" 62 High Street, Auckland Central Oso Mini Mart à ¢Ã¢â€š ¬Ã¢â‚¬Å" 59 Shortland Street, Auckland Central METHODOLOGY: Due to security and confidentiality of information, all data gathered and disclosed in this report are obtained through legal connections and with permission of the small businesses owning the information. Financial information was obtained through copies of financial reports from each business. Facts and figures regarding market position and strategies were collected as a result of permitted interviews with the business manager, financial manager or owner of each entity. Accuracy and relevance of all information disclosed is assured, however only limited to evidence held such as the financial reports generated by each entity and sufficient market research done by professional and licensed business analyst(s) involved in this project. DATA TABULATION and ANALYSIS: Performance (SWOT) and Competition In the graph presented above, it is evident that there is a good level of competition between three small businesses in the food industry (RJà ¢Ã¢â€š ¬Ã¢â€ž ¢s CafÃÆ' ©, Hiwa Sushi, and Haba Bakery) and fair level of competition between the two small businesses in the retail market (Queen Street Dairy and Oso Mini Mart). The level of sales shows that RJà ¢Ã¢â€š ¬Ã¢â€ž ¢s cafÃÆ' © has the strongest measure of revenue. This may have been due to the size of its target market which is composed of working professionals, students and tourists. Hiwa Sushi which has a similar target market has the second highest level of sales. Queen Street Dairy and Oso Mini Mart which are in the retail market have relatively the same level of sales achieved in the 2014 Financial Year. Haba Bakery on the other hand has relatively low level of sales compared to what RJà ¢Ã¢â€š ¬Ã¢â€ž ¢s CafÃÆ' © and Hiwa Sushi have made. One weakness of these businesses is their location. Central Auckland has a reasonably small geographical area where universities and large companies are established as well as where hundreds of small businesses compacted in tu rn aggressively competing in a day-to-day basis. Such quality of location may itself be a profitable opportunity just like what it has been for RJà ¢Ã¢â€š ¬Ã¢â€ž ¢s CafÃÆ' ©. However may be a threat for hard-earning enterprise like Haba Bakery. Market and Strategies The pie-graph representing the market share of the five small businesses and other small businesses operating in Central Auckland is reflective of the sales level achieved by each business. RJà ¢Ã¢â€š ¬Ã¢â€ž ¢s CafÃÆ' © being the strongest in revenue making has approximately the same amount of market share as all the other businesses operating in Central Auckland. All five enterprises have similar target market à ¢Ã¢â€š ¬Ã¢â‚¬Å" working professionals, university students, local residents and tourists. Such target market has a very large consumer number that implies very good revenue potential. However, each business must generate an improving marketing strategy in a daily basis in order to maximise its profit. RJà ¢Ã¢â€š ¬Ã¢â€ž ¢s CafÃÆ' © has introduced meal deals for its weekday operations and were effectively attractive to its customers. Coupons and free coffee for every 10 bought have increased their chances of establishing customer loyalty. Retail stores like Queen Street Dairy and Oso Mini Mart also use a daily meal deal (ie. $5.50 pie coffee, $5 cup noodle drink, etc.). Hiwa Sushi has maintained its $5 lunch pack whilst alternating its noodle soup/rice combo meal. Such marketing strategies have been very strong and effective particularly in attracting working professionals that often want a quick serve meal and students who want à ¢Ã¢â€š ¬Ã‹Å"more for lessà ¢Ã¢â€š ¬Ã¢â€ž ¢ type of deals. However, Haba Bakery has only introduced a breakfast deal and maintains original prices throughout the day. Each business has also provided sign boards in order to advertise their services and deals for the day. CONCLUSION and RECOMMENDATION: Based on the financial records ma de for 2013-2014 Financial Year, analysis done based on business performance and its strategies and sufficient background market research, it is evident that there has been an acceptable level of competition and economic improvement in small business operating in Central Auckland. Most of the small businesses covered in this report have generated marketing strategies that are effective and helpful in increasing sales and maximising profit. As the purpose of this report states, analysis of small businessesà ¢Ã¢â€š ¬Ã¢â€ž ¢ performance currently operating in Central Auckland as requested by the local government in order to aid in determining top and least performing enterprise. Supported by this analysis report, there is a strong recommendation that the top performing enterprise award goes to RJà ¢Ã¢â€š ¬Ã¢â€ž ¢s CafÃÆ' © as the top earning entity and highest market share holder for year 2014. It is also recommended that Haba Bakery be given financial advice and marketing guid elines in order to increase revenue and improve market performance. This report is only limited to information disclosed and business operations that have occurred during the 2014 Financial year. APPENDIX: Project Budget This monetary budget is for expenses incurred in completing this project covering the two-month process from initiation until completion. Particulars $NZ $NZ Total Transport and Petrol 480 Legal Fees 3,800 Office Supplies 250 Administration Fees 2,700 Wages 21,600 TOTAL EXPENSES 28,830 Schedule of Activity WEEK NO. PLANNED ACTIVITY COMPLETED ON: Week 1 Book appointments and interviews with business managers and owners June 17, 2014 Weeks 2-3 Appointments and Interviews June 30, 2014 Week 4 Research and analysis July 7, 2014 Weeks 5-6 Report Writing July 17, 2014 Week 7 Meeting to refine report July 23, 2014 Week 8 Finalising report and presentation August 1, 2014 References: Victoria Business School. (July, 2013). How to Write a Business Report. Retrieved from https://www.victoria.ac.nz/vbs/teaching/publications/VBS-report-writing-guide-2013-July.pdf *This link has been used by the student named Leaziel Bayutas as a guide in writing this business report. All business names and financial information written in this report do not exist in the real Central Auckland and are only made up by the student in order to produce this report. 1

The Death and Journey of the Egyptian Soul Free Essays

No other country- not even China or India had such a long history as Ancient Egypt. For nearly, 3,000 years before the birth of Jesus, the Egyptians had already a high developed civilization. The Egyptians lived in an orderly government; they built great stone structures; most of important of all they established an acquired religion. We will write a custom essay sample on The Death and Journey of the Egyptian Soul or any similar topic only for you Order Now For the Egyptians there was no break between their religious beliefs and their daily life. Even their culture would all lie at the bottom compared to their religious beliefs. For an example, Egyptian art was never reflected as a representation; however, it was a sense of symbolic pictures that spoke of the life of the gods and the hope of eternity to come. This desire for the renewal of life, and the creative urge to ensure it by ritual and symbolism existed in Egypt from the earliest times of the Neolithic Era. Archaeologist were able to uncover clay figurines of Osiris laced with sprouting corn. As the corn grew the model would open, as an image of life-in- death. Archaeologist were also able to find that their people also liked to keep the dead close to them. The Egyptians soon came to believe deeply that the good administration of the dead, just like the management of the Nile†s water could lead to an everlasting life. Many think of the Ancient Egyptians as a morbid, death-obsessed people. We think of this because all of what we have uncovered is mummies, tombs, and graves. However, we know more about the Egyptians in death than what we know about their lives. Since, the earliest times the Egyptians were very passionately concerned with the continued existence of their loved ones and their souls. The idea that Osiris had passes through death and risen into a new life was deeply rooted in the Egyptian consciousness that Osiris had to struggle against the forces of evil. So did the human soul now following him to gain eternity. By 2,500 BCE, helpful instructions, known as the pyramid texts were carved or painted on tomb walls to help the soul act in the various trials of it journey in the Netherworld (also referred to as the Under World). A thousand years later, in the New Kingdom, these instructions had been formalized into The Coming into Day, or The Egyptian Book of the Dead. This magical text for the underworld journey was a set of spells, incantations, and mummification techniques designed to help the dead person resurrect into a glorious afterlife in â€Å"heaven, † or â€Å"The Hall of the Two Truths. † These mystical texts are from the New Kingdom. The similar ones that were found in the pyramids from the Old Kingdom, and the coffins were from the Middle Kingdom. One can imagine these text by thinking about how church rituals are run. One goes to church, and the rituals are holy texts that come from a book known as the bible or genesis. In Ancient Egypt, these burial rituals are not read from a book. At first, they are read directly off of the wall in inner chambers of a pyramid; later they were read directly off sides of the coffins. The Coming into Day, which was from the New Kingdom, was read off of papyrus sheets, much as religious rituals are today as they are read out of books. The Book of the Dead was to be relatively cheap to purchase. As an Egyptian that had more riches in the New Kingdom, one would be able to buy a copy that would have blanks where the names go. A scribe would be hired to insert the name in all those blank spots. In the text, the blank spots were the name of the deceased. The letter â€Å"N† indicates it. If there were no name to be put in it they would refer to the Dead person as â€Å"N†. Wealthy Egyptians had a personalized version prepared before their death so many versions have been discovered. One of the most famous one was created for Ani, a Royal Scribe, who lived during the nineteenth dynasty, and died in 1250 BC. If one were to die or a loved one dies, one would be buried with the papyrus scroll. As a result, a few of these texts survived. In the book the body was represented as the Ka. The Ka was the spiritual body that everyone had, which was the mirror image of the physical body. When a person died it was the Ka, which lived on in the underworld. The Ka was not trapped inside a material body but lived symbiotically with it. This was why it was so vital to preserve the bodies of those who were believed to be living in the future world. In many of the great Egyptian tombs, spare heads and hearts were buried with the mummified body in case the mummy should be damaged. Many of the spells in the book for the dead are for protecting the physical body so that the Ka body could live free and happy in the Underworld. One of the most well renowned parts in the book of the dead is the Hall of Maat, which is first introduced in the book. The Hall of Matt is where the judgement of the dead was preformed. The goddess Matt stands for truth, justice, morality and balance. The symbol that was used to shows one†s innocence was the â€Å"heart†. The Egyptians believed the heart was one of the most sacred parts of the body. In the Book of the Dead, it was the heart that was weighed against the feather of Maat to see if an individual was worthy of joining Osiris in the afterlife. In the book Anubis, the Jackal god of embalming leads â€Å"N† to the scales of Maat to be weighed. Anubis then weighs the heart against the feather to see if it is worthy. As, Thoth, the god of wisdom is right next to the scale recording the results. If passing this test one will be brought by Horus to meet Osiris, the king of the dead. To claim the purity and the principles of a sinless life is known as â€Å"The Declaration of Innocence. Here during the Declarations of Independence, â€Å"N† (the deceased one) must claim his innocence. Much of this declaration was based on causing human suffrage and about taking care of everything that surrounds them. Many of these ethical laws pertain to the work social and personal goals according to Truth. It was important for â€Å"N† to declare innocence because nothing evil shall happen to go against â€Å"N† because â€Å"N† has proven innocence. After the declaration of innocence it was vital for â€Å"N† to know the name of the Gods. It was important for the deceased to know these names because the Gods lived on Truth. Hail to you, O you who are in the Hall of Justice who have no lies in your bodies, who live on truth and gulp down truth in the presence of Horus who is in his disc. † Since the Gods lived on Truth it was up to the Gods to save and protect the soul of the deceased. That was the start of the introductory hymns to the Gods, which took up the first few chapters. One in particular is the Re, the Sun God. The ancient Egyptians considered Re as the creator of people. That is conceivably why Re is the first God mentioned in the Book of the Dead. Another God in the first few chapters is Osiris. Osiris is the god of death and re-birth, underworld and earth. Primarily in the first few chapters are hymns and praises to Gods. The beginning of the book is a transition to what I feel is the most important part, the afterlife rituals. Starting at chapter†s twenty-one and twenty-two, the giving to obtain an afterlife begins. One that stuck out to me was chapter two. This chapter is for out into the day and living after. â€Å"O you Sole One who shine in the moon, O you Sole One who glow in the sun, may Ani go forth from among those multitudes of yours who are outside, may those who in the sunshine release him†¦ This section from the chapter means that the Sole One, you; is being freed into the daylight. An additional chapter that was very interesting was chapter seventy-four. This chapter talked about being swift-footed when going out from the earth. Part of the chapter reads, â€Å"I shine in the sky, I ascend to the sky. † This means to me that your passage to afterlife should be buoyant and easy. Many of the chapters were alike to one another in the middle of the book; however, each had a very distinct difference from one another. The book it seems to refer to how to obtain an afterlife. That starts out with the process of giving a mouth, magic, heart, or etc†¦ for Ani begins. One part of the body that is given is the mouth. The mouth would be open by Ptah, who was the human god the creator of Memphis would open the mouth. This part was fairly important in the book because â€Å"N† would be able to speak in the presence of the Gods. By this it also protects â€Å"N†. â€Å"As for any magic spell of any words which may be uttered against me, the gods will rise up against it, even the entire Ennead. † Another section of the book that was fascination was the chapters about transformation. These began and lasted from chapters seventy to eighty. One of the main chapters in the section was the transformation from human to a divine falcon. In the chapter it indeed depicts the actual transformation from the entry to the passage out. In this chapter there was also a real dialogue between character, which I found to be odd considering it was only the second dialogue was used besides the beginning of the book. The falcon must be one of the most important creatures in ancient Egypt because of its mention if the Book of the Dead and it†s use in the Egyptian writing, hieroglyphics. Another transformation is from human to crocodile. That is very interesting because there is also a transformation into a swallow. The connection between both is somewhat odd because a crocodile is supposed to evil and a swallow is a symbol of innocence. Those transformations are quite the opposite. The chapters were very interesting on the transformations because it was uncanny to see what the Egyptians thought of some of the animals and birds. My favorite chapter of the whole book was the Hall of the Two Truths. The Hall of Two Truths is where a person†s would and actions from their life get weighed. If the balance is even between good and evil, the soul is sent to an afterlife. If the evil side over weighs the good side, then the person is sent to a bad place. The person must actually ask, â€Å"Do you know the names of the upper and lower portions of the doors? † This I think means have you weighed my good and evil. Then the person says, â€Å"Lord of Truth, Master of his Two Legs† is the name of the upper portion; ‘Lord of Strength, the One who commands the Cattle is the name of the Lower. â€Å"† These I think means did my good outweigh my evil. This chapter was the most interesting to me because it really described what happens at the hall of the Two Truths. The lives of the ancient Egyptians were based upon religious gods and texts. The Egyptian Book of the Dead was perhaps the most important written record of the importance. It was essentially a book of praises and hymns to the Egyptian Gods. This book was one of the many ways to enter a complete afterlife. The Egyptian society heavily believed and based their lives on the Book of the Dead is on it phrases and hymns to the ancient Egyptian Gods and afterlife passage. The rest of the book just ends with what it started out with, which were eulogistic praises to the Gods. Reading the Book of the Dead made me think more about how religious the Egyptians truly were. I think the Book of the Dead was in fact the key of their whole culture. If they hadn†t believed so strongly in something their purpose of living might have ceased to exist because afterlife is what made them go on with their lives and essentially the Book of the Dead was the passage to their blissful afterlife. The Egyptians probably had one of the most influential civilizations in all of history and the Book of the Dead was one of the key elements that made Egyptians have such a strong era. How to cite The Death and Journey of the Egyptian Soul, Essay examples